While the conversation surrounding workplace culture seems relatively new, it has been an important aspect of the workplace for as long as people have been working. It is the combination of the beliefs, traditions, values, assumptions, and behaviors of everyone who works within a given space. Think of it as the company’s vibe or personality, the attributes that make it attractive or repulsive (depending on the individual).
Workplace cultures vary as many cultures in the outside world, and should be taken into as much consideration when looking at career options, trying to fill a position for a client, or looking for a new hire, as it plays a significant role in overall company performance.
The eyeglasses designer and seller, Warby Parker, is a prime example of taking workplace culture seriously. The company has a team specifically for planning and cultivating the company culture. Aside from being involved in the interview process to ensure a good fit, the “culture team” puts together regular company events and casual employee lunches to encourage team members getting to know one another.
Warby Parker understands that every employee must be moving in the same direction towards the same goal to achieve their goal of high-quality eyeglasses at low costs by distributing their own products. With that, everyone needs to be capable of talking to customers, so even site programmers are trained salespeople.
These different aspects of working at Warby Parker are just parts of the experience but impacts the overall success of the company. Just last year, they were valued at over $1 billion, after only a few years on the market, and have some of the best workplace culture reviews. Clearly, taking the time and money to invest in the well-being of your employees makes a difference.
For companies with cultures that leave a lot to be desired, there are common threads that run through each, often including a small approval of the CEO. For example, when there is too much pressure from the executive level to meet unrealistic sales quotas, paired with management techniques that lack in compassion or flexibility, the customer experience is affected as well.
To ensure the best takeaway for everyone who interacts with your company, develop a positive, engaging work environment from top to bottom, and encourage and reward those who pursue and stick to it.
There is a lot involved with this, however, and in part two, three, and four of this series, I will cover it all: from workplace culture, why it matters, how to decipher yours, and how to tune it to better serve your company, employee, and customer needs. ThisWay Global is here to show you the way to the new world of work. So, sign up today, and lead you and your company to success.
Victoria Hood is the Head of Customer Success for ThisWay Global in Austin, Texas. This means she performs demos of the platform and ensures customer satisfaction. She also writes content for the company blog. If you’d like to get in touch with her with questions or comments about the blog, or you would like to schedule a demo, send an email to email@example.com.