ThisWay Global at WBENC Conference 2024

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March 18-22, 2024 – Denver, CO 

WBENC Amplify Conference 2024 : A Comprehensive Recap

Founded with the vision to foster women’s networks, recognition, and empowerment in the corporate sphere, Women’s Business Enterprise National Council (WBENC) operates on the principle that businesses must be at least 51% woman-owned to join their ranks. Central to their mission is the CORE platform: certification, opportunities, resources, and engagement.

This year, WBENC’s conference theme was “AMPLIFY”. Notably, the conference in Denver spanned three action-packed days, brimming with resources tailored to diverse needs. The AMPLIFY conference was a dynamic space teeming with exhibits, educational courses, networking opportunities, and social gatherings. From refining pitching skills to exploring specialized shops, Amplify serves as a nexus for growth and learning. 

Highlights & Key Takeaways: 

Navigating the Landscape of Corporate Connectivity

For attendees, the Amplify conference was a treasure trove of opportunities. It provided a platform to explore potential partnerships and clientele for ventures like IBM® watsonx Orchestrate. Amidst the vibrant atmosphere, transparency emerged as a recurring theme, with companies articulating long-term goals and commitments towards sustainability and societal betterment.

One highlight of the conference was an educational session led by Lumachain®, shedding light on AI’s role in collaboration with industry giants like Coca-Cola®. The session, spearheaded by Founder & CEO Jamila Gordon, underscored AI’s potential to revolutionize food service, dispelling apprehensions surrounding its integration.

The Power of Face-to-Face Connections

In an era dominated by virtual interactions, face-to-face engagement at the conference proved invaluable. The significance of real-time feedback and genuine connections, which transcend the limitations of digital platforms, was emphasized. Moreover, personal interactions offered insights into potential collaborations and avenues for growth, underscoring the conference’s efficacy in fostering meaningful relationships. This allows for opening avenues for helping ThisWay Global expand their partnerships especially with watsonx Orchestrate. 


As the conference concluded on a high note, ThisWay Global reflected on the renewed enthusiasm and camaraderie witnessed at Amplify. In essence, WBENC’s Amplify conference serves as a beacon of empowerment and collaboration, catalyzing change within the corporate landscape. As ThisWay departs with renewed zeal, they carry with them not only newfound knowledge but also a shared vision for a more inclusive and empowered future.



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